Traditional Marketing – An Introduction to Offline Marketing – Part 1

The Art of Marketing as a whole

Marketing is the process of establishing which products or services that might attract certain customers, and then determining what strategy to use to promote them. This mutual procedure is intended to create value for customers and build strong customer relationships in order to obtain trust and recognition within a business. The main purpose of marketing is “to attract” a target audience or specific individuals who are interested and want your product or service that you offer. That then leads to the primary goal of any business which is to ultimately make sales, or in other words, “to sell”.

While referencing to customers, it can be said that they are the main focus of marketing activities. It is pertinent to ALWAYS do these three key things:

  1. Identify the customer
  2. Maintain the customer
  3. Satisfy the customer

With these key factors in mind and the impact that advertising has on the potential success or failure of a business, it is correct to say that marketing in general is one of the most vital pieces of the business world.

Traditional Marketing

Traditional marketing is also referred to as “offline marketing”. The term traditional simply means the “passing on” of something, such as beliefs, customs, or practices. So when you think of traditional marketing, you should comprehend that it consists of techniques and strategies that have been used for a very long time. In addition, you can think of its relative term, “offline marketing”, as any method or means of promotion that does NOT include the internet.

Traditional marketing mainly focuses on the company and the product, as where online marketing centers on the customer and their interests. So basically, you would use traditional marketing to expand your business and strive to distribute your product through the three main geographical levels (local, regional, national) and ultimately worldwide. There would apparently be less focus on the actual customer and their needs although some might disagree with this logic.

The Four Ps

The four Ps, also known as the “marketing mix”, was developed by Jerome McCarthy after the term became widespread in the early 1960s. The four Ps are the four essential ingredients of marketing. They incorporate the following:

1. Product – All businesses revolve around a product or service. You must first develop a unique and quality product or service that you intend to sell. Here are other aspects:

  • Brand name
  • Purpose
  • Style
  • Safety
  • Packaging
  • Support
  • Warranty

2. Price – Second, you should investigate the price value of your competition (if any), and then determine the cost of your own product or service that’s both affordable and will earn you revenue. Other things to consider are:

  • Discounts
  • Types of payments
  • Seasonal pricing

3. Place – Third, you have to decide how you will distribute your product to the customers or where you will offer your service. More decisions to be made include:

  • Market coverage
  • Inventory management
  • Warehousing
  • Distribution centers
  • Order processing
  • Transportation

4. Promotion – Lastly, the marketing and campaign portion comes into play. You must determine who you will market to and what advertising methods and strategies you will use to acquire potential prospects. This is the most important piece of the marketing mix and can make or beak a business. Additional things to take into account are: 

  • Workforce
  • Publicity
  • Marketing budget

All four elements of the marketing mix must be completed and well thought out before you can think about starting any campaign for your product or service.

Is traditional marketing beginning to slowly disappear?

Traditional marketing is becoming a lost element in the business world. Many people are now marketing their businesses online as the number of internet users grow substantially every year. To give you a quick insight, there are currently over 1 billion people who use the internet today. I mean how can the offline market even compete with that? But just because a new revolution has arisen doesn’t mean the old ways are no longer effective. Traditional marketing can still produce plenty of customers and lead to major profits if it is used correctly. So don’t think that you should just market your business only on the internet. The idea is to incorporate both online and traditional methods to see maximum results.

Things to remember

The crucial points to keep in mind is that in order to achieve success in the business world, you must always do the key three factors of identifying, maintaining, and satisfying the customer and you have to constantly fulfill the four Ps of the marketing mix. The more often and the more effective you complete these two tasks, the higher amount of profits you will see yourself earning in your business.

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Everything You Need to Know Before You Buy

Asian Walnut wood flooring is one of the most unique hardwood species available in the market today. Often referred to as Acacia, this walnut hard wood floor is harvested obviously in Asia. Asian Walnut wood floors have become increasingly popular in the last few years. Although Oak is still the # 1 seller in wood flooring, exotic species such as Asian Walnut and Brazilian Cherry have made long strides towards becoming main stream wood flooring choices. If you are looking for a very distinct floor that is considered a center piece for your room or home, Asian Walnut hardwood flooring is definitely worth considering. There are several things you need to know when considering the exotic Asian, Acacia Walnut species of floors.

Most Asian Walnut floors are offered with a factory finish. Factory finished means the factory has applied multiple, protective coats of either polyurethane, aluminum oxide, or a combination of both. These finishes protect the floor from minor scratches and wear. Of course any wood floor can be scratched, but the current factory finishes are much better than 20 years ago. The best option is to find an Acacia wood floor with either an aluminum oxide or combination of aluminum oxide and polyurethane finish. If you buy unfinished, Asian Walnut wood flooring it will have to have the protective finish applied after installation in your home. This type of in home finish is not very comparable to a factory finish as a installer can not duplicate the heat and pressure to the boards the same as a manufacturing process in a factory.

Asian Walnut is usually available in 3 colors or stains. Natural is the most common color. Actually, natural is unidentified but has a protective finish. The natural Asian Walnut boards will have a wide variety of color ranges from dark to light. The darker colors will be slightly more predominant though. Another color commonly sold is Cinnamon or sometimes called Cherry. This color has slight, red hues to give a classy, ​​semi formal look. Cinnamon is a very rich, deep stain. The final color you may find is a stain sometimes called Smoke or Toffee. Smoke stained, Asian Walnut floors have a very similar appearance to another species, Black Walnut. The stain is not actually black or extremely dark, but does have a defect, darker hue than the other colors you will find. A Smoke stain, Asian Walnut is a nice alternative to it’s cousin, Black Walnut as the Asian version may be priced slightly less.

A tip to remember when getting samples of Asian Walnut hardwood flooring is to ask for two samples. Asian Walnut, or Acacia wood has substantially different characteristics between every board. Two samples will give you a much better idea of ​​what the floor is going to look like. Another hint is once you have decided to go with a specific color or dealer, buy one box first. When you get the box, loose lay it out in an area of ​​your home to make sure you like the color and style. You may or may not be able to send the box back to the dealer, but, your initial investment will be much less than if you had purchased the entire job. If for some reason you do not like the Acacia hardwood floor, you are only out about $ 100 or so instead of thousands.

A few design and construction notes to consider are the characteristics of Asian Walnut wood flooring. Almost always, Asian Walnut is a 3/4 “solid board which is designed for a nail down installation. The Asian species of Walnut wood flooring also has a distinct grain pattern. Large swirls and a loose grain structure give Asian Walnut one of the most Unique looks of any wood species sold today. This unique grain pattern works very well in large rooms and areas. Another characteristic of Asian Walnut, or Acaica hardwood flooring is the board lengths typically are not longer than about 4 feet. A tall growing tree, so the boards tend to be slightly shorter than traditional walnut trees. A final note on Asian, Acacia Walnut properties is that that it rates very highly on the Janka Scale coming in around 2,300 The Janka scale is a measurement used to Determine the hardness of a hardwood species. The higher the number, the harder the wood At 2,300, Asian Walnut is much harder than common Oaks which are around 1,300 or so. As a reminder, any hardwood floor can be bent, sc Ratched, scuffed etc, however, the harder the wood, the tougher it is.

Understanding the Boundary Between Education and Literacy

The Title is self-explanatory. Let’s clear our concepts first;

What is Literacy?

Literacy is the ability to read, write and express ourselves. The key to literacy is reading development, a progression of skills that begins with the ability to understand spoken words and decode written words, and culminates in the deep understanding of text.

What is Education?

I define Education as the capability to use the ability to express ourselves. This is one line definition of education. Education is the application of literacy, not just the literacy.

A person can’t say that “I am educated because I know how to read, write and express myself.”

Coming to my point, Are we really getting educated or just literate? People pursuing great degrees are still left unemployed. Students with great minds and talents are unemployed and maximum number of unemployment can be seen in engineering. Why is this? The answer to all these questions is THEY ARE JUST LITERATE, NOT EDUCATED.

They lack skills because they just know to express themselves but they don’t know how to express, why to express and what to express. Education involves whole methodology of applying skills, to foster development and exploring new ideas.

Now, coming to India’s education system, I believe that India is focussing on its academics but not in proper manner. Children here are characterized on the basis of their grades, marks and how much they know, not on their talent, skills and how much they discover the undiscovered. The children who have knowledge are intelligent but the children who discover and explore knowledge are called to be wise and genius.

Taking an example, Albert Einstein found no profit and interest in knowing history and learning those dates, left one of the best schools by giving fake medical certificate of nervous breakdown and started discovering the undiscovered, exploring the unexplored and fostering the science and technology not for anyone else but for himself, for getting inner satisfaction and peace. He is one of the best scientists who brought a new look to the era of science.

The people in India who are extremely talented and skillful, leave the country for getting better jobs and opportunities in foreign cities. Why this happens? What is the reason? What makes people and talents of India to leave such a wonderful country? Is this because of outer fantasies, glories or fame? No, the answer is, India lacks in its education system which makes Indian talents to settle outside.

India is a democratic developing country. India is developing constantly in its academics but in wrong way. We are just getting LITERATE, not EDUCATED.

Leaving a question for you;

Are you just literate or educated?

Building Background – Benefits of Using Sentence Frames to Build Background Knowledge

Even as native English speakers we sometimes struggle with just the right word to explain, describe, clarify, or elucidate what we want to convey. We always understand more than we can speak. One of best ways to engage English language learners (ELL) in actively acquiring new material is to connect their background knowledge to the new topic. So, let's give them some brackets to help them use language.

We will be most successful if we remember to always start with the concept or theme.

# 1 When beginning a new topic, let pairs pretest one another. Write this sentence frame on a board, overhead, or PowerPoint, or make your own blackline master with the sentence frame repeated four to six times on a page so you can cut them into strips to hand out to the pairs.

A: "Do you know anything about (topic)?

B: "I'm not sure, but I do know _____."

Egypt "I think it could be _____ because I learned _____."

After students copy the sentence frame, or use the handy strips, erase the word 'topic' in the first sentence. Write in the topic for today. It may be a theme, or a characteristic, or an emotion.

  • Read the sentence frame aloud to the students.
  • Read it again, and this time the students should repeat after you.
  • Give them sixty seconds (yes, really time it, using the entire sixty seconds) to look at the word and think about everything they know about it. No talking. No writing. Just thinking.
  • Next, let students use another 60 seconds (yep, time it again) to write words and phrases to capture their thoughts about the topic.
  • Finally it is time to talk.

This is time well-spent. Your lesson will be stronger and more relevant. Your students will be engaged. You can continue to spiral the content, connecting it to what they already know or previously learned. The ELs will build confidence as they are encouraged to think, write, and talk about what they already know.

# 2 Plan more opportunities for pupil interaction. Here's another sentence starter than can be used with individuals, then shared in small groups.

This new theme of _____ reminds me of a time in my life when _____.

# 3 Make sentences frames with the word 'because' to have students explain connections between previous learning and the new topic.

"I think the next topic will be _____ because our last lesson was _____."

This kind of sentence frame encourages prediction according to prior learning. This is a good time to show the students how much they have learned and how it all links together.

# 4 After reading a story, a sentence frame can be used to let students speak with a partner. You can expand this speaking activity to include a second partner, like elbow- partners and across-the-aisle partners. Provide a sentence frame:

For example, "I think _____ is a hero, because _____."

# 5 Ask students to make comparisons to concrete objects in linguistic ways. Hand out objects to students and give them some time to think and write again, before speaking.

Try this sentence frame with a variety of objects:

I am like this _____ (Snickers bar), because I am _____ (nutty).

I am like this _____ (Matchbox Ferrari), because I am _____ (small and fast).

I am like this _____ (red pencil) because I am _____ (my face is red because I have to talk aloud).

The objects you use can be almost anything!

Now that your imagination is raising up, make up some brackets to use tomorrow.

  • Think about how you would want the smartest student in the school to speak.
  • Then use your target vocabulary and academic language to make a sentence frame.
  • Encourage your ELLs to speak in complete sentences in all conversations in the classroom. This will increase their academic vocabulary, which maximizes learning, and builds confidence.
  • Kids like to feel smart!